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T-Rip · 13 July 2011, 01:39 AM

Does anyone know how many rolex watches are sold every year here in the good 'ol USA?

Mainly the top 3-4 models,
1-Sub C SS?
2- Daytona?
3- DSSD?
4- TRF choice....

5- Or maybe the datejust?...thanks Bob

Dr. Robert · 13 July 2011, 01:40 AM

I think most sold is the datejust.

Mr. K · 13 July 2011, 02:02 AM

Quote:

Originally Posted by Dr. Robert

I think most sold is the datejust.

This would be my guess as well.

As for how many? Only Rolex knows.

TTmax · 13 July 2011, 02:07 AM

What you have to do is to send an email to Riccardo.Marini@Rolex.com .

He'll be happy to give you a detailed report with all the numbers you want ...

Dr. Robert · 13 July 2011, 02:08 AM

I have read......and these figures are not from Rolex......between 700,000-800,000
watches per year.
I am sure this includes men's & women's models......I couldn't find any figures broken
down by model.

Mr. K · 13 July 2011, 02:09 AM

Great, why didn't someone tell me that sooner.

padi56 · 13 July 2011, 02:09 AM

Well without doubt the biggest seller worldwide is the DJ, and most of these are sold in Asia today.As for watches sold in the USA well Rolex USA is a separate company from the rest of Rolex SA so only they would know how many watches sold there.

T-Rip · 13 July 2011, 02:18 AM

Quote:

Originally Posted by padi56

Well without doubt the biggest seller worldwide is the DJ, and most of these are sold in Asia today.As for watches sold in the USA well Rolex USA is a separate company from the rest of Rolex SA so only they would know how many watches sold there.

Do you know if there is a data base or resource to find some hard numbers?

Mr. K · 13 July 2011, 02:27 AM

Quote:

Originally Posted by haydendillon

Do you know if there is a data base or resource to find some hard numbers?

Highly unlikely. Rolex is very secretive. I'm sure we would all like to know.

mjclark32 · 13 July 2011, 02:34 AM

Quote:

Originally Posted by Mr. K

Highly unlikely. Rolex is very secretive. I'm sure we would all like to know.

x2

buke45 · 13 July 2011, 02:52 AM

We will never officially have figure, that's one of the benefits of being a private company.

nowzen · 13 July 2011, 02:54 AM

Rolex (including RUSA) does not release sales figures or units sold. Period.
All you will get will be some 'experts' guess.

dddrees · 13 July 2011, 03:40 AM

Quote:

Originally Posted by dr. Robert

i think most sold is the datejust.

x2

steubi1 · 13 July 2011, 04:13 AM

Quote:

Originally Posted by Dr. Robert

I have read......and these figures are not from Rolex......between 700,000-800,000
watches per year.
I am sure this includes men's & women's models......I couldn't find any figures broken
down by model.

This is absolutely correct, Bob, these are the official figures of COSC for Rolex chronometer movements per year.

But as you said, it is all models, women's and men's watches.

My guess is that USA gets maybe 10% of the world market, i.e. around 80'000 new Rolex watches per year.

And the top seller is DJ, for sure.

Submariner might be another 10% or 8000 (or even less) per year for USA.

As you can see, this is not a mass product....And everybody who owns one should be happy all day long...

Tom

TempoKing · 13 July 2011, 04:25 AM

The US gets the lion's share of Rolex watches... I would say 90.000 of them per year ?

rolio · 13 July 2011, 07:16 AM

It's got to be more than 5.

Art 1 · 13 July 2011, 07:17 AM

No.

landroverking · 13 July 2011, 09:58 AM

Ten percent seems about right. Remember not every Rolex is COSC so the number maybe closer to 100k per year.

dooder202 · 13 July 2011, 12:20 PM

Quote:

Originally Posted by steubi1

This is absolutely correct, Bob, these are the official figures of COSC for Rolex chronometer movements per year.

But as you said, it is all models, women's and men's watches.

My guess is that USA gets maybe 10% of the world market, i.e. around 80'000 new Rolex watches per year.

And the top seller is DJ, for sure.

Submariner might be another 10% or 8000 (or even less) per year for USA.

As you can see, this is not a mass product....And everybody who owns one should be happy all day long...

Tom

I would guess the US get's more than 80,000 Rolex's a year, but that's my guess, if they're making 800,000 a year, I feel the US is definitely one of the biggest markets..... Anyone agree?

13 July 2011, 01:39 AM	#1
T-Rip "TRF" Member Join Date: May 2011 Real Name: Tom Location: Victorville CA Watch: Rolex DSSD 116660 Posts: 3,189	How many sold? Does anyone know how many rolex watches are sold every year here in the good 'ol USA? Mainly the top 3-4 models, 1-Sub C SS? 2- Daytona? 3- DSSD? 4- TRF choice.... 5- Or maybe the datejust?...thanks Bob __________________ T-Rip Formally known as Haydendillon Rolex: DSSD 116660, 16622 PLATTY

13 July 2011, 01:40 AM	#2
Dr. Robert 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 61,368	I think most sold is the datejust. __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

13 July 2011, 02:08 AM	#5
Dr. Robert 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 61,368	I have read......and these figures are not from Rolex......between 700,000-800,000 watches per year. I am sure this includes men's & women's models......I couldn't find any figures broken down by model. __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

13 July 2011, 02:09 AM	#7
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 52,301	Well without doubt the biggest seller worldwide is the DJ, and most of these are sold in Asia today.As for watches sold in the USA well Rolex USA is a separate company from the rest of Rolex SA so only they would know how many watches sold there. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

13 July 2011, 02:54 AM	#12
nowzen "TRF" Member Join Date: Mar 2010 Location: Hong Kong Posts: 741	Rolex (including RUSA) does not release sales figures or units sold. Period. All you will get will be some 'experts' guess. __________________ *Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons*

13 July 2011, 02:07 AM	#4
TTmax Banned Join Date: Mar 2011 Real Name: Christophe Location: France Watch: DJ/Gmt2/IIc/E2/ToG Posts: 434	What you have to do is to send an email to Riccardo.Marini@Rolex.com . He'll be happy to give you a detailed report with all the numbers you want ...

13 July 2011, 02:09 AM	#6
Mr. K "TRF" Member Join Date: May 2005 Real Name: Mark Location: Seattle-ish Posts: 6,034	Great, why didn't someone tell me that sooner.

13 July 2011, 02:52 AM	#11
buke45 Banned Join Date: Jun 2010 Real Name: Juan Location: Ponce, PR Watch: Your Butt Posts: 1,464	We will never officially have figure, that's one of the benefits of being a private company.

13 July 2011, 04:25 AM	#15
TempoKing Banned Join Date: Jan 2008 Real Name: Anastasios Location: Athens Greece Watch: Rolex GMT 1675 Posts: 8,497	The US gets the lion's share of Rolex watches... I would say 90.000 of them per year ?

13 July 2011, 07:16 AM	#16
rolio "TRF" Member Join Date: Sep 2007 Real Name: justRay Location: Back2California Watch: Birdies Posts: 1,921	It's got to be more than 5. __________________ JJ "Tranquil? Just wait till I get started!! LOL! LOL!" --JJ Rolex~By way of an extraordinary life, and all the simple pleasures it has to offer~

13 July 2011, 07:17 AM	#17
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	No.

13 July 2011, 09:58 AM	#18
landroverking "TRF" Member Join Date: Dec 2008 Real Name: Jay Location: TEXAS Watch: Daytona Posts: 7,648	Ten percent seems about right. Remember not every Rolex is COSC so the number maybe closer to 100k per year.

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