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Old 9 April 2024, 11:50 PM   #1
nr1416
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"Sea-Dweller" removed from the Deepsea dial

Just noticed Rolex removed a line of text from the Deepseas. Interesting
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Old 9 April 2024, 11:55 PM   #2
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Yup, it makes sense to give the Deepsea it's own model line considering they axed the YMII. Deepsea is taking over that spot.
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Old 10 April 2024, 12:14 AM   #3
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$52K. Wow.
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Old 10 April 2024, 12:22 AM   #4
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$52K. Wow.
wonder how much it weigh. a lot of gold for 52k
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Old 10 April 2024, 12:51 AM   #5
nr1416
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ya its removed from ALL the Deepsea dials not just the new Gold one
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Old 10 April 2024, 01:04 AM   #6
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wonder how much it weigh. a lot of gold for 52k
Yup, 22 oz of gold at current gold price. I'm guessing the watch is a hair under that.

The YG sub is a bargain at $39K.
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Old 10 April 2024, 01:13 AM   #7
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Is the dial a flat blue, or sunburst?
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Old 10 April 2024, 01:21 AM   #8
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Originally Posted by nr1416 View Post
Just noticed Rolex removed a line of text from the Deepseas. Interesting

Which line of text was removed

Could you @nr1416 clarify plz


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Old 10 April 2024, 01:34 AM   #9
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Prior DSSD with 5 lines of text



New DeepSea with 4 lines of text

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Old 10 April 2024, 01:43 AM   #10
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I like it.

I wish they get rid of the “officially certified” line as well.
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Old 10 April 2024, 01:53 AM   #11
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Love it!
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Old 10 April 2024, 01:54 AM   #12
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Didn't notice that but I think its a good move
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Old 10 April 2024, 01:57 AM   #13
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I prefer it with.
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Old 10 April 2024, 02:53 AM   #14
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Prior DSSD with 5 lines of text







New DeepSea with 4 lines of text



It's gone from JC as well ....



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Old 10 April 2024, 02:54 AM   #15
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I like it.

I wish they get rid of the “officially certified” line as well.
X2

Wish they took that off every model
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Old 10 April 2024, 03:02 AM   #16
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X2

Wish they took that off every model
All Swiss certified chronometer watches must have this on the dial as it is one of the rules of the Swiss COSC test.
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Old 10 April 2024, 04:23 AM   #17
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Ooo, great spot!
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Old 10 April 2024, 04:28 AM   #18
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I'm all for one less line of text, but at the same time I do enjoy being part of the Sea-Dweller line.

Truth be told after 5 years of ownership, I forgot what mine actually said and how it was oriented, had to look. Kind of like the ring lock text, I remember it is there when I read people online complain about it.
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Old 10 April 2024, 04:30 AM   #19
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I'm all for one less line of text, but at the same time I do enjoy being part of the Sea-Dweller line.
Same here. I'm glad I have mine that says SD on it now
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Old 10 April 2024, 04:34 AM   #20
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Looks a little cleaner
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Old 10 April 2024, 05:30 AM   #21
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Deepsea Challenge, which is part of the Deepsea model line, still carries the sea-dweller name on the dial.
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Old 10 April 2024, 05:33 AM   #22
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Originally Posted by worldofoyster View Post
wonder how much it weigh. a lot of gold for 52k
322 gr
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Old 10 April 2024, 05:34 AM   #23
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i prefer it with.
always!
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Old 10 April 2024, 05:36 AM   #24
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Deepsea Challenge, which is part of the Deepsea model line, still carries the sea-dweller name on the dial.
they haven't change nothing on it and it's based on a 2012 prototype, which had it
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Old 10 April 2024, 08:42 AM   #25
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Deepsea always first so now better being own watch.
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Old 10 April 2024, 09:45 AM   #26
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Nice spot! Missed this!
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Old 10 April 2024, 09:42 PM   #27
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I like it.

I wish they get rid of the “officially certified” line as well.
For me, it’s the “Oyster Perpetual Date” line at the top, I’m not sure what value that adds, and would be fine with its removal.
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Old 10 April 2024, 09:46 PM   #28
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For me, it’s the “Oyster Perpetual Date” line at the top, I’m not sure what value that adds, and would be fine with its removal.
Well it's an Oyster case, and Perpetual (auto) movement with Date function. That verbiage goes back to the 1920s/30s/40s so is part of the heritage of the company and links most models, past and present.
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Old 10 April 2024, 09:50 PM   #29
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Been joking with the AD for years about a full PM DeepSea.
Unbelievable. What a beautiful chunk of star debris.
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Old 10 April 2024, 10:26 PM   #30
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Well it's an Oyster case, and Perpetual (auto) movement with Date function. That verbiage goes back to the 1920s/30s/40s so is part of the heritage of the company and links most models, past and present.
Yeah, thanks, I’m aware of the history, and appreciate the Rolex heritage. These three words just don’t add any value to me, and I’m not certain that they are an important factor for anyone when buying a Rolex, as such could be removed and wouldn’t detract from the marketability or enjoyment of the watch, and in fact might improve the dial esthetic.

Said differently, it appears to me that including “Oyster Perpetual Date” is a legacy/antiquated marketing tactic that doesn’t have the same impact today.

Opinions could vary on this though.

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