Rolex AD no longer be...

[noshake]

My AD has just lost its license as well. My SA is cool to work with. This is the second time, I have to start from scratch again. This process stinks.

[PTCDAD]

Originally Posted by JMGoodnight369

You must be referring to Tara fine jewelry. Yes they lost their agent license I believe it was last week or the week before. While I’m not sure if it was the reason, but the owner had no problem telling people upfront that only VIPs got allocated sports watches. They required a huge spend. So I’m guessing the boldness along with lack of space to meet Rolex’s requirements for showcases are probably the reason. Brown and Co is the only AD that truly goes by the list and doesn’t play favorites.

Good to know about Brown & Company. I haven’t purchased from them, but have purchased from Mayors & they definitely seem to prioritize the big spenders for the more coveted pieces. I’ve only received less desirable pieces from them.


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[bridgs]

Wow, I have not heard that before.

[kittansett]

Originally Posted by noshake

My AD has just lost its license as well. My SA is cool to work with. This is the second time, I have to start from scratch again. This process stinks.

City and State will help.

[1NTRANSIT]

I have a two watch history (Omega) with Brown and Co (Roswell) placed on “list” with two different SAs over the last 3yrs, multiple check ins and never received a call. On the surface they are a larger volume dealer but the SAs have their script down pat: “we only receive 8-10 watches a month and all I’m left with is X 36mm model to sell”. Same old baloney so many experience.

[noshake]

Originally Posted by kittansett

City and State will help.

NoVA

[Fleetlord]

Based on the photos of the store, I would say they weren’t a fit for being a Rolex AD anymore.

There are still independents left with this older style Rolex buildout. I expect them to also be relieved of their AD status in due time.

This isn’t the Rolex of ten years ago and those kind of strorefronts and displays simply aren’t acceptable any longer.

[bluestreak]

Originally Posted by noshake

NoVA

What AD in NOVA lost their Rolex AD status? The three I’m aware of still are listed on the Rolex website


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[SLWoodster]

sometimes.

Brown and Co led me directly to the diamonds case when i asked. Also for Pateks too.

Originally Posted by JMGoodnight369

You must be referring to Tara fine jewelry. Yes they lost their agent license I believe it was last week or the week before. While I’m not sure if it was the reason, but the owner had no problem telling people upfront that only VIPs got allocated sports watches. They required a huge spend. So I’m guessing the boldness along with lack of space to meet Rolex’s requirements for showcases are probably the reason. Brown and Co is the only AD that truly goes by the list and doesn’t play favorites.

Originally Posted by PTCDAD

Good to know about Brown & Company. I haven’t purchased from them, but have purchased from Mayors & they definitely seem to prioritize the big spenders for the more coveted pieces. I’ve only received less desirable pieces from them.


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[rjohnston713]

I was surprised to find out today that Tara lost its license. The store and location are rough but it was some of the best customer service I experienced.
I am in Greater ATL and have been to all of the AD's, Tara is the only one that actually got me a watch so far and Im not asking for hard models either at any of them. After my first visit to Tara's I got a handwritten thank you note in the mail for coming in (the other ADs didn't do that) within 2 months I had a call for my first watch to come get it.

I am also trying to buy for first AP and PP (refuse to go grey market for now) and the experiences have been much different to the point at one of the stores I thought about trying to switch SA's. Im young and want to have a long history with a local AD but getting the foot in the door has been brutal.

I was told the AP boutique in Lenox Mall is losing its license and AP will be consolidating under Brown and Co in Buckhead later in 2024.

[Sebenza]

Originally Posted by JMGoodnight369

You must be referring to Tara fine jewelry. Yes they lost their agent license I believe it was last week or the week before. While I’m not sure if it was the reason, but the owner had no problem telling people upfront that only VIPs got allocated sports watches. They required a huge spend. So I’m guessing the boldness along with lack of space to meet Rolex’s requirements for showcases are probably the reason. Brown and Co is the only AD that truly goes by the list and doesn’t play favorites.

A sales lady at Brown told me I needed a minimum of $70K spend for the priviledge of being put on "the list."

[JMGoodnight369]

Originally Posted by Sebenza

A sales lady at Brown told me I needed a minimum of $70K spend for the priviledge of being put on "the list."

I will go ahead and say I find that nearly impossible to believe having the relationship I have with them. I mean a personal relationship not a spend relationship

[rjohnston713]

Originally Posted by Sebenza

A sales lady at Brown told me I needed a minimum of $70K spend for the priviledge of being put on "the list."

Curious of this was Buckhead or Roswell location and if Buckhead was it before they moved to the new store front?

[stockae92]

Am I crazy to think this is bad for the store, good for the grey market.

No more Rolex, less people buying stuff to get on the good side of the store in order to buy a Rolex.

Less Rolex outlet, grey market will become a more do-able way to buy the Rolex that you want.

[KMalone]

Originally Posted by JMGoodnight369

You must be referring to Tara fine jewelry. Yes they lost their agent license I believe it was last week or the week before. While I’m not sure if it was the reason, but the owner had no problem telling people upfront that only VIPs got allocated sports watches. They required a huge spend. So I’m guessing the boldness along with lack of space to meet Rolex’s requirements for showcases are probably the reason. Brown and Co is the only AD that truly goes by the list and doesn’t play favorites.

On December 24, 2020, I walked in to Tara Fine Jewelry without ANY spend or previous history other than a phone call. I walked out with a Rolex Pepsi on jubilee. I'm neither a VIP nor big spender. The owner himself sold me the watch.

[77T]

Originally Posted by rjohnston713

Curious of this was Buckhead or Roswell location and if Buckhead was it before they moved to the new store front?

A while ago, at the Roswell location, I dropped by for a new strap for my Calatrava and they offered me a PP Pilot.



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[Sebenza]

Originally Posted by JMGoodnight369

I will go ahead and say I find that nearly impossible to believe having the relationship I have with them. I mean a personal relationship not a spend relationship

It was at the height of the craziness, but it DID happen. It was a tall, blonde lady with hair just below her shoulders. I get down to Atlanta a couple times a year if you would like to call me a liar to my face.

[vatey]

Something is coming in term of Rolex AD, I just found out that another online store that used to be Rolex AD and now no longer. But I see they have consistent inventory. Anyhow, I learned a lot from this curiosity.

Thanks,

[jpizzo04]

I saw the same email. One less location around us

[cy888]

An AD lost their license in my area.

It would be interesting to know if Rolex sends more pieces to other AD's in the area when this happens.

[thebusinessend]

I saw a post like this on the Reddit rolex posts. Bummer for that buy history

[TheKhosenOne]

Since Tara lost their AD status, looks like they are selling the "old" inventory that was "not available". Looks like they are fresh out of the coffin. SMH


https://tarafinejewelry.com/product-...ed-timepieces/

[jamesm1976]

Originally Posted by TheKhosenOne

Since Tara lost their AD status, looks like they are selling the "old" inventory that was "not available". Looks like they are fresh out of the coffin. SMH

Unbelievable. "Pre-owned/Never worn" Sub-Date for $19,900

2 GMT's
3 Daytonas.

Guess they are unloading their safe at insane prices.

[socalsean]

Originally Posted by TheKhosenOne

Since Tara lost their AD status, looks like they are selling the "old" inventory that was "not available". Looks like they are fresh out of the coffin. SMH


https://tarafinejewelry.com/product-...ed-timepieces/

Crazy prices

[Cambo]

I’m surprised that Rolex even allows ambiguity as to who is licensed and who is not.

[value.target]

Originally Posted by jamesm1976

Unbelievable. "Pre-owned/Never worn" Sub-Date for $19,900

2 GMT's
3 Daytonas.

Guess they are unloading their safe at insane prices.

How interesting! They have an old money daytona and a new one been sitting on the safe, and haven't offered these to their clients?

[bluestreak]

My LV sub is worth 26,000? Wowee!

[Easy E]

Originally Posted by jamesm1976

Unbelievable. "Pre-owned/Never worn" Sub-Date for $19,900

2 GMT's
3 Daytonas.

Guess they are unloading their safe at insane prices.

A two tone Daytona for $33K...

Best of luck with that.

[Easy E]

Originally Posted by value.target

How interesting! They have an old money daytona and a new one been sitting on the safe, and haven't offered these to their clients?

Tells you everything you need to know about the "list."

[Besttime]

Asking them would have helped you out especially to know their status, maybe they didn't want to tell you they lost their status as AD.