How are allocations made?

[ibzk]

Wondering if its solely based on the following factors, jotted in order of importance:
1/ Purchase history
2/ Time when order was placed (Person A placed order in January,2021 and person B placed ordered in July,2021, considering all factors are not equal, i.e purchase history, etc)
3/ SA general assessment and likeness to the person placing the order.

I know in terms of weightage, purchase history packs the mightiest punch and each AD has a different way to deal with allocation but just want to understand from different perspectives as well what you guys think?

A funny back story my wife had purchase history of a little over just $1000, purchased a tag aqua racer, whereas I had none. I placed an order under my name in February 2021 for a SS DJ 41 at 3 different branches of the same AD in Dubai (only one AD in Dubai) and after 4-5 months of no luck I put another order under my wife's name (this was done over the call, didn't even visit the AD) and to my surprise the SA called my wife after 4 months and told her the watch is ready to be collected. I'm also on the wait for the Tudor BB58 and I have not received a call in over one year, now I've put in an order under my wife's name to see if it comes through.


For me it's clear some sort of purchase history even if it's $1000 is enough to get you started. I see a lot of posts about "incomings with zero purchase history" "how to get watches with zero purchase history" but IMO its mostly luck and coincidence

[crew]

Originally Posted by ibzk

Wondering if its solely based on the following factors, jotted in order of importance:
1/ Purchase history
2/ Time when order was placed (Person A placed order in January,2021 and person B placed ordered in July,2021, considering all factors are not equal, i.e purchase history, etc)
3/ SA general assessment and likeness to the person placing the order.

I know in terms of weightage, purchase history packs the mightiest punch and each AD has a different way to deal with allocation but just want to understand from different perspectives as well what you guys think?

A funny back story my wife had purchase history of a little over just $1000, purchased a tag aqua racer, whereas I had none. I placed an order under my name in February 2021 for a SS DJ 41 at 3 different branches of the same AD in Dubai (only one AD in Dubai) and after 4-5 months of no luck I put another order under my wife's name (this was done over the call, didn't even visit the AD) and to my surprise the SA called my wife after 4 months and told her the watch is ready to be collected. I'm also on the wait for the Tudor BB58 and I have not received a call in over one year, now I've put in an order under my wife's name to see if it comes through.


For me it's clear some sort of purchase history even if it's $1000 is enough to get you started. I see a lot of posts about "incomings with zero purchase history" "how to get watches with zero purchase history" but IMO its mostly luck and coincidence

I think you answered your own question.
Imo, there’s no “one size fits all” as to how this works.

[Jack F]

#1 is not correct. Plenty of folks have purchased nothing else from the store and have purchased a Rolex.

Right time and right pace and right relationship.

[Harry-57]

Every AD has their own system. My AD has real wait lists, which if you get on to, you will get the watch. But they audit them, revise them, move people around. Purchase history factors in but to what extent and how it is weighted I couldn't guess.

[teck21]

Originally Posted by Jack F

#1 is not correct. Plenty of folks have purchased nothing else from the store and have purchased a Rolex.

Right time and right pace and right relationship.

I’m guessing you’re referring to the more coveted models.

Applicable in some parts of the world, and not in others.


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[Rushne]

I think it also depends on the setup of the AD as well.

Big faceless AD such as Wempe or Watches of Switzerland, I would believe raw purchase history is taken into account as well as anyone that is in favor with managers there.

Small family owned AD could take purchase history into account for the front Sales Assistants, but then store owner has a separate say as to who they would like to allocate to.

[WatchNutcase]

1 year wait for a BB58? Is that normal now?

[Ichiran]

Tweak #1 to "purchase history of unpopular watches", move #3 to #2, and it will be home run.

[hellofromthebay]

This is how it used to work. Rolex is putting an end to this. They want ADs to spread it around to get new customers into Rolex. And to allow that person who wants just 1 watch to be able to get it.

New rules are something like max 1-4 watches person per year.


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[SubMillennial]

Originally Posted by hellofromthebay

This is how it used to work. Rolex is putting an end to this. They want ADs to spread it around to get new customers into Rolex. And to allow that person who wants just 1 watch to be able to get it.

New rules are something like max 1-4 watches person per year.


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how are they supposed to enforce this if they aren't tracking names with serial numbers?

[Fredrik]

If you are a known long-time customer, none of your points matters.

[szabo_martin]

Whoever gets them the biggest Xmas present

[ibzk]

Originally Posted by Fredrik

If you are a known long-time customer, none of your points matters.

Sadly I'm not

[ibzk]

Originally Posted by WatchNutcase

1 year wait for a BB58? Is that normal now?

This is what hurts the most - I don't even know if it's normal. they have pieces in under the display with out names on them. so they're definitely not allocated, idk what they're hoarding them for

[ibzk]

Originally Posted by Rushne

I think it also depends on the setup of the AD as well.

Big faceless AD such as Wempe or Watches of Switzerland, I would believe raw purchase history is taken into account as well as anyone that is in favor with managers there.

Small family owned AD could take purchase history into account for the front Sales Assistants, but then store owner has a separate say as to who they would like to allocate to.

100% agree on this, sadly there's only one AD where I'm from

[Cigars&Watches]

We have to remember that ADs are a business and they are in it to make money. All else equal would you sell a model to a known customer with spend history or a one and done type customer.

You are gonna sell your best watches to your best customers period.

Put it this way if you owned the AD how would you run it.