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unknown · 30 March 2024, 07:09 PM

So in a previous post one had to go.
Now of course there is an untaken spot :-)

I listed a few candidates.

A few rules.

1- had to be brands with a long history, so NO new and small independents as much as I like them
2- ofcourse high end finishing (no Rolex Omega, Cartier, Breitling, ...)
3- a lot of complications should be available (no Rolex, Omega, Cartier, Breitling, ...)
4- Should be widely available so brands that make at least a few 1000 watches per year (Thats why I excluded FP Journe)

ap1 · 30 March 2024, 11:31 PM

Isnt ALS obvious replacement

Teksurv · 31 March 2024, 01:41 AM

Quote:

Originally Posted by ap1

Isnt ALS obvious replacement

That's my vote.

MILGAUSS88 · 31 March 2024, 01:53 AM

Quote:

Originally Posted by ap1

Isnt ALS obvious replacement

I think he's talking about one as good as the holy trinity, not better than.

Russell996 · 31 March 2024, 02:53 AM

Quote:

Originally Posted by MILGAUSS88

I think he's talking about one as good as the holy trinity, not better than.

ChetBaker · 31 March 2024, 04:53 AM

It’s either Lange or Breguet. JLC would have been a contender 15 years ago but they lost their soul.

Copasetic · 31 March 2024, 05:12 AM

ALS all the way.

codecow · 31 March 2024, 01:04 PM

None of those.

FrugalGreubel · 31 March 2024, 01:52 PM

Quote:

Originally Posted by ChetBaker

It’s either Lange or Breguet. JLC would have been a contender 15 years ago but they lost their soul.

It should be JLC but it ain’t. Plus they lost their goddam minds with those recent price increases.

Lange for sure.

charger_vital · 31 March 2024, 05:19 PM

But…. ALS is a “new company” remember?. Only been around since the 1990s. It’s disqualified from this criteria according to the OP.

Of course if that argument is now inconvenient for you and you want to graft their “long history” to the current company, then ALS would be disqualified for using slave labor in forced camps.

No.. ALS will never be trinity, sadly. Great watches but a dark past…. Or not enough past… either way, their past disqualifies them.

Plus they have no real icons in their line up.

JLC is much more deserving.

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unknown · 31 March 2024, 05:47 PM

Quote:

Originally Posted by charger_vital

But…. ALS is a “new company” remember?. Only been around since the 1990s. It’s disqualified from this criteria according to the OP.

Of course if that argument is now inconvenient for you and you want to graft their “long history” to the current company, then ALS would be disqualified for using slave labor in forced camps.

No.. ALS will never be trinity, sadly. Great watches but a dark past…. Or not enough past… either way, their past disqualifies them.

Plus they have no real icons in their line up.

JLC is much more deserving.

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TBH I just forgot Lange but wanted to include it
On the other hand ... As you said the company lacks history

JLC has the potential but imo their finishing is far from good enough. They are nice but owning some ... you really can't compare them to haute horlogerie when it comes to finishing

Russell996 · 31 March 2024, 05:57 PM

Quote:

Originally Posted by charger_vital

Plus they have no real icons in their line up.

Lange 1, Datograph and Zeitwerk ranges.

Lumens, Pour Le Merite pieces and Handwerkskunst pieces as additions to a range.

charger_vital · 31 March 2024, 07:15 PM

Quote:

Originally Posted by unknown

TBH I just forgot Lange but wanted to include it
On the other hand ... As you said the company lacks history

JLC has the potential but imo their finishing is far from good enough. They are nice but owning some ... you really can't compare them to haute horlogerie when it comes to finishing

Agree.

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charger_vital · 31 March 2024, 07:25 PM

Quote:

Originally Posted by Russell996

Lange 1, Datograph and Zeitwerk ranges.

Lumens, Pour Le Merite pieces and Handwerkskunst pieces as additions to a range.

Nice watches. Not icons.

ALS just lacks gravitas in my opinion; more of a connoisseur
brand.

Frankly, Rolex is a better candidate. Icons, prestige,history galore… finishing not quite on the same level. But finishing is like the frosting. Keep it. I want to taste the cake.

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ChetBaker · 31 March 2024, 08:57 PM

Quote:

Originally Posted by Russell996

Lange 1, Datograph and Zeitwerk ranges.

Lumens, Pour Le Merite pieces and Handwerkskunst pieces as additions to a range.

I agree. Of course the Lange 1 and Dato are icons. AP has, what, the RO in all of its 1000 varieties. It could also be Breguet, but to me the Tradition line is the only truly remarkable thing they’ve done in the past 20 years or so.

ChetBaker · 31 March 2024, 09:00 PM

Quote:

Originally Posted by unknown

TBH I just forgot Lange but wanted to include it
On the other hand ... As you said the company lacks history

JLC has the potential but imo their finishing is far from good enough. They are nice but owning some ... you really can't compare them to haute horlogerie when it comes to finishing

Agree here. Their finishing is just all over the map which is the consequence of offering sub USD 10k watches. This devalues the entire brand and they still failed to garner mass appeal so a lose-lose in my book.

NYG1121 · 31 March 2024, 10:12 PM

ALS no contest. Its got a long history and far greater technical achievements than anything else in the past few decades.

Notimetodie · 1 April 2024, 01:57 AM

Als.

GB-man · 1 April 2024, 11:32 PM

It seems like the terms you’ve set forth only allow for the selection of breguet.

Gebbeth · 2 April 2024, 02:40 AM

Quote:

Originally Posted by unknown

TBH I just forgot Lange but wanted to include it
On the other hand ... As you said the company lacks history

JLC has the potential but imo their finishing is far from good enough. They are nice but owning some ... you really can't compare them to haute horlogerie when it comes to finishing

Company lacks history? Blancpain is not the same Blancpain that was created 300 years ago. It was revived by Jean Claude Biver after he bought the rights to the name a couple of decades ago. So why is Blancpain in there?

Parmigiani? It's 25 years old.

I have no idea where your criteria for "old" comes from.

ALS ALL THE WAY.

Rushne · 2 April 2024, 06:47 AM

Quote:

Originally Posted by Gebbeth

Company lacks history? Blancpain is not the same Blancpain that was created 300 years ago. It was revived by Jean Claude Biver after he bought the rights to the name a couple of decades ago. So why is Blancpain in there?

Parmigiani? It's 25 years old.

I have no idea where your criteria for "old" comes from.

ALS ALL THE WAY.

Quote:

Originally Posted by Russell996

Lange 1, Datograph and Zeitwerk ranges.

Lumens, Pour Le Merite pieces and Handwerkskunst pieces as additions to a range.

+ 1 to both of these posts

ALS loses out due to their break in history… damn war and split of Germany getting in the way haha

I vote ALS.

nickorette · 2 April 2024, 02:13 PM

ALS is the only contender

Lukla · 3 April 2024, 10:49 AM

ALS. If their history or lack of disqualify, Breguet for sure. I wish they weren't a part of Swatch group though.

enjoythemusic · 4 April 2024, 12:03 AM

There is no Holy Trinity circa 2024... unless it is Rolex, Omega, and Cartier as those are the three best revenue brands and proven with hard data.

For The Really Old People
If you're a longstanding TRF member who is really, reeeeeally old (over 70) and using long-outdated data with the 1960s Holy Trinity marketing campaign....

1. Rolex
2. Omega
3. Cartier

All three have very deep horology history as well.

Willyjo · 5 April 2024, 09:04 AM

VC ALS Breguet

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Willyjo · 5 April 2024, 09:06 AM

Ah Urban Jurgensen

Fly under the radar

https://www.urbanjurgensen.com/

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charger_vital · 5 April 2024, 05:04 PM

Quote:

Originally Posted by Willyjo

Ah Urban Jurgensen

Fly under the radar

https://www.urbanjurgensen.com/

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Brilliant! This is the Winner.

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Cru Jones · 5 April 2024, 06:56 PM

Among those, Breguet is the very easy choice.

And I would put Breguet over ALS, the latter only existing since 1990 (well, relaunched, the brand not existing between 1948 and 1990). Plus, while ALS has impressive technical features and finishing, for me, it's too clinical. For me, Breguet also brings style, passion and history to the impressive technical elements and finishing.

CNY · 6 April 2024, 01:11 AM

Quote:

Originally Posted by MILGAUSS88

I think he's talking about one as good as the holy trinity, not better than.

Gebbeth · 6 April 2024, 02:19 AM

Quote:

Originally Posted by Willyjo

Ah Urban Jurgensen

Fly under the radar

https://www.urbanjurgensen.com/

Sent from my iPhone using Tapatalk

Apparently, wouldn't fit under OP's criteria. Too new.

View Poll Results: Your pick
Blancpain	4	3.28%
Breguet	33	27.05%
Chopard	2	1.64%
Girard Perregaux	2	1.64%
JLC	22	18.03%
Parmigiani	3	2.46%
Ulysse Nardin	0	0%
other ...	56	45.90%
Voters: 122. You may not vote on this poll

30 March 2024, 07:09 PM	#1
unknown "TRF" Member Join Date: Jul 2005 Location: Europe Posts: 2,809	(2) The holy trinity, a newcomer So in a previous post one had to go. Now of course there is an untaken spot :-) I listed a few candidates. A few rules. 1- had to be brands with a long history, so NO new and small independents as much as I like them 2- ofcourse high end finishing (no Rolex Omega, Cartier, Breitling, ...) 3- a lot of complications should be available (no Rolex, Omega, Cartier, Breitling, ...) 4- Should be widely available so brands that make at least a few 1000 watches per year (Thats why I excluded FP Journe) __________________ Instagram : @collectible_watches

31 March 2024, 10:12 PM	#17
NYG1121 "TRF" Member Join Date: May 2016 Location: NE Posts: 2,775	ALS no contest. Its got a long history and far greater technical achievements than anything else in the past few decades. __________________ Instagram @awristcheck

1 April 2024, 11:32 PM	#19
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,882	It seems like the terms you’ve set forth only allow for the selection of breguet. __________________

2 April 2024, 02:13 PM	#22
nickorette "TRF" Member Join Date: Sep 2021 Location: Canada Posts: 256	ALS is the only contender __________________ IWC: Portuguese Min. Repeater, Pilot 36, Pallweber RG, Vintage Pilot's, Ingenieur Patek: 5098P, 5738R, 5120G, 5172G JLC: Reverso Classic, Duomètre, Polaris Memovox 50th, MUTM Enamel AP: 15450 Lange: Lange 1, Copper Blue, Richard Lange, 1815 Up/Down Rolex: 116000, 116520, 126655, 124060, 116505, 228238 Panerai: Luminor 676 Omega: Aqua Terra, SM 300, Museum N°10, SM 321, CK 859 Cartier: Santos Medium, Tank LC VC: Cornes De Vache, Triple Calendrier, 222, 4300V/120R FPJ: CS LF: Classic Micro Rotor

30 March 2024, 11:31 PM	#2
ap1 2024 Pledge Member Join Date: Mar 2013 Location: usa Posts: 19,077	Isnt ALS obvious replacement

31 March 2024, 04:53 AM	#6
ChetBaker "TRF" Member Join Date: Oct 2019 Location: Europe Posts: 550	It’s either Lange or Breguet. JLC would have been a contender 15 years ago but they lost their soul.

31 March 2024, 05:12 AM	#7
Copasetic "TRF" Member Join Date: Jul 2015 Real Name: Howie Location: USA Watch: AP, Patek & Rolex Posts: 502	ALS all the way.

31 March 2024, 01:04 PM	#8
codecow "TRF" Member Join Date: Feb 2013 Real Name: Louis Location: Bay Area, CA Watch: PP 5131R Posts: 4,835	None of those.

31 March 2024, 05:19 PM	#10
charger_vital "TRF" Member Join Date: Aug 2010 Location: Basel Watch: LF Sport & Pepsi Posts: 933	But…. ALS is a “new company” remember?. Only been around since the 1990s. It’s disqualified from this criteria according to the OP. Of course if that argument is now inconvenient for you and you want to graft their “long history” to the current company, then ALS would be disqualified for using slave labor in forced camps. No.. ALS will never be trinity, sadly. Great watches but a dark past…. Or not enough past… either way, their past disqualifies them. Plus they have no real icons in their line up. JLC is much more deserving. Sent from my iPhone using Tapatalk

1 April 2024, 01:57 AM	#18
Notimetodie "TRF" Member Join Date: Jul 2023 Location: USA Posts: 119	Als.

3 April 2024, 10:49 AM	#23
Lukla "TRF" Member Join Date: Feb 2021 Real Name: Henry Location: Korea/California Watch: Breguet Posts: 66	ALS. If their history or lack of disqualify, Breguet for sure. I wish they weren't a part of Swatch group though.

4 April 2024, 12:03 AM	#24
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 19,561	There is no Holy Trinity circa 2024... unless it is Rolex, Omega, and Cartier as those are the three best revenue brands and proven with hard data. For The Really Old People If you're a longstanding TRF member who is really, reeeeeally old (over 70) and using long-outdated data with the 1960s Holy Trinity marketing campaign.... 1. Rolex 2. Omega 3. Cartier All three have very deep horology history as well. __________________ __________________ “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming 'Wow! What a Ride!'” -- Hunter S. Thompson Sent from my Etch A Sketch using String Theory.

5 April 2024, 09:04 AM	#25
Willyjo 2024 Pledge Member Join Date: Apr 2020 Location: Singapore Posts: 1,276	VC ALS Breguet Sent from my iPhone using Tapatalk

5 April 2024, 09:06 AM	#26
Willyjo 2024 Pledge Member Join Date: Apr 2020 Location: Singapore Posts: 1,276	Ah Urban Jurgensen Fly under the radar https://www.urbanjurgensen.com/ Sent from my iPhone using Tapatalk

5 April 2024, 06:56 PM	#28
Cru Jones 2024 ROLEX DATEJUST41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 34,531	Among those, Breguet is the very easy choice. And I would put Breguet over ALS, the latter only existing since 1990 (well, relaunched, the brand not existing between 1948 and 1990). Plus, while ALS has impressive technical features and finishing, for me, it's too clinical. For me, Breguet also brings style, passion and history to the impressive technical elements and finishing.

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