New GS flagship: Madison Ave NYC

[In-N-Out]

Crazy space for grand Seiko. Not saying GS is not worthy of a space like that, but I’m not understanding the value of the capex and recurring opex to run this boutique. A lot of money for not a a lot of upside. People who buy GS already know about GS. Not sure GS can convert random foot traffic into incremental units / sales

[Cru Jones]

Originally Posted by In-N-Out

Crazy space for grand Seiko. Not saying GS is not worthy of a space like that, but I’m not understanding the value of the capex and recurring opex to run this boutique. A lot of money for not a a lot of upside. People who buy GS already know about GS. Not sure GS can convert random foot traffic into incremental units / sales

Key word: “Flagship” :-)

I don’t think they are looking to maximize $/sqf for this location…. They are seeking to elevate the brand and project an image.

[Old Expat Beast]

Originally Posted by Cru Jones

Key word: “Flagship” :-)

I don’t think they are looking to maximize $/sqf for this location…. They are seeking to elevate the brand and project an image.

Exactly. Just like the one at Place Vendome.

[Kinnakeet]

Originally Posted by Cru Jones

Key word: “Flagship” :-)

I don’t think they are looking to maximize $/sqf for this location…. They are seeking to elevate the brand and project an image.

Exactly. The same for JLC, Breguet and others in NYC and some in Toronto. With the rent they are not money making ventures in those locations. My understanding is the VC boutique in Toronto sells on average 1 watch per month and the same for Hublot in Orlando.