Basel implications

[Pilliam]

A quick, practical question; forgive me if this has been posted elsewhere:

Since Basel has been postponed, does this mean that Rolex likely won't introduce its new models until January '21?

Thank you.

[Old Expat Beast]

I doubt if Basel has that much influence or importance that Rolex would put its whole 2020 release lineup on hold till 2021.

[Pilliam]

Old Expat Beast...I'm inclined to agree; and consequently wonder when and how Rolex will release/unveil its new models this year.

[Old Expat Beast]

Probably on their website and social media.

[glamorama]

It's going to be interesting year as this disrupts the status-quo and allow someone to take advantage of this window to create more PR for themselves than they would've gotten in the shadow of "Rolexworld".

I read on Instagram that AP is inviting collectors to smaller gatherings for some unveiling. Nothing new but think those type of events will increase.

[padi56]

Originally Posted by pmk416

A quick, practical question; forgive me if this has been posted elsewhere:

Since Basel has been postponed, does this mean that Rolex likely won't introduce its new models until January '21?

Thank you.

In the real world if and a big if they release any real new models instead of what they have done over the past 20 odd years mainly cosmetically changed old ones.You could count on one hand the real totally new models released by Rolex over the past few decades.Now if they release any new models only Rolex knows when they will release them for public view its that simple.And if they really do make some real totally new models expect a 6-9 month wait from introduction to seeing them at any AD world wide

[Sandpit]

My prediction is that the social media campaign will increase significantly and we will see more of those teaser videos that we've had over the last few years. Remember the YM42 teaser videos which everyone thought was a new sub? And the Tudor teasers which everyone also thought was a Tudor sub?

The Rolex marketing department will go into overdrive to create as much hype and speculation as possible so that people will almost forget about Baselworld.

I then think that we will see the big news / media outlets (hodinkees and the like) invited to small release events along with VIPs for first looks and reviews.

So for the likes of us normal folk which get our news from social media and apps i don't think anything will change. I've got my first sight of releases from Rolex's instagram account for the last couple of years and that won't change for me because Basel is cancelled.