WOS UK - Nomination Piece

[LondonWatches]

Originally Posted by wesm001

no submission process for myself but I have a decent history with the same branch so not sure if that had anything to do with it. I added to my wish list 10 months ago and was told that this would be allocated by head office and Rolex.

Thanks for that, we are probably in the same boat and it is just a waiting game.
Congratulations on the Daytona, a great piece. Probably more sought after than the DD?

Did they let you know in advance or was it a usual it is now in stock for you?

[wesm001]

I got a call from the sales rep who I deal with when I was out of the country on holiday, they kept the watch for a week until I was back and I went down to pick it up the day after I got back.

[Eric-London]

Originally Posted by LondonWatches

I know that they have a detailed account of me and my partner etc, and it is on my registration of interest, but I wonder if that automatically means I have been put forward as such.

I have pressed a few times before and always get the same reply so maybe I just have to accept that.....wait indefinitely or go grey

It's not an automatic process unfortunately. It's actually up to the store manager to send a bio for a particular piece. If they don't you can more or less assume you've been put on the back burner.

It could be the store manager has already sent through several bio's for the same piece so they will probably avoid sending further bio's requesting the same piece.

The managers normally (not always) go by highest spend history. It also helps if you have a friendly relationship with him/her.

[mykii]

Originally Posted by jb335

I consider all of this internal lingo as simply marketing. No rhyme or reason or even actual policy and procedure. Just efforts to make their merchandise seem as exclusive as possible.

There is more than a grain of truth in this.

There may be processes, but they're largely internal at the AD, and yes it is about selling the romanticism of exclusivity/rarity.

Why? Because the "good clients" will ultimately spend more to get what they want. And ADs, as well as Rolex, exist to turn a buck. It is what it is.

[EssexRolex95]

Originally Posted by Eric-London

It's not an automatic process unfortunately. It's actually up to the store manager to send a bio for a particular piece. If they don't you can more or less assume you've been put on the back burner.

It could be the store manager has already sent through several bio's for the same piece so they will probably avoid sending further bio's requesting the same piece.

The managers normally (not always) go by highest spend history. It also helps if you have a friendly relationship with him/her.

Yes I think that might be the case here then, I am not quite at the level yet to be getting it so I haven’t fully been put forward.

[GMT Aviator]

Nomination piece means a young girl straight out of high school up in head office gets to decide who gets what.
Had this conversation already at one of their AD’s.
I’ve got decent history with them having bought a number of pieces, GMT’s and DJ’s from them in the past.
I’m done. Money is going elsewhere from now on. I actually don’t want to give them my money anymore, EVER, even if my horse comes in, they can shove it.

[SamArj]

Originally Posted by wesm001

no submission process for myself but I have a decent history with the same branch so not sure if that had anything to do with it. I added to my wish list 10 months ago and was told that this would be allocated by head office and Rolex.

I'm sorry but that is categorically incorrect. Rolex themselves have nothing to do with the allocation of pieces like a Daytona on OF. They have better things to do.
Whether they have any involvement in the allocation of off catalogue stuff I can't be certain, but I'm certain they have no interest in Daytonas on OF.

[SamArj]

Originally Posted by GMT Aviator

Nomination piece means a young girl straight out of high school up in head office gets to decide who gets what.
Had this conversation already at one of their AD’s.
I’ve got decent history with them having bought a number of pieces, GMT’s and DJ’s from them in the past.
I’m done. Money is going elsewhere from now on. I actually don’t want to give them my money anymore, EVER, even if my horse comes in, they can shove it.

What on earth are you talking about??

You honestly think a school leaver at head office decides who gets the most sought after Rolex pieces? What are you smoking fella?

[LondonWatches]

Originally Posted by SamArj

What on earth are you talking about??

You honestly think a school leaver at head office decides who gets the most sought after Rolex pieces? What are you smoking fella?

I would like to think that it is a little more sophisticated than that haha.

I think the summary is that it is indeed a WOS policy, albeit with some grey area as to how much pull our SA's have in influencing these.

[KatGirl]

Originally Posted by GW44

Rolex don’t increase their wholesale prices in line with Uk inflation.

If you go grey you get the watch tomorrow but without any enhancement to your AD relationship and purchase history down the line and any benefit that gains.

Depends just how much you want the DD40.

That shouldn’t be a consideration, at all. He’ll have his watch, and if I were him, I’d march into his AD, and show it off. I’d further say, “I shopped elsewhere, since you weren’t able to get it me for me….” There is always a way to get what you want, especially now, with grey market prices coming down.

Kat


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[wesm001]

Originally Posted by SamArj

I'm sorry but that is categorically incorrect. Rolex themselves have nothing to do with the allocation of pieces like a Daytona on OF. They have better things to do.
Whether they have any involvement in the allocation of off catalogue stuff I can't be certain, but I'm certain they have no interest in Daytonas on OF.

So you say it is categorically incorrect. Do you have any experience of this? It don't sound like it, it looks to be more of an opinion!

I'm only going by what I have been told by my AD so I have experience and as I said before I have no reason to nor believe him as I've never been lied to too before and have always been treated well.

[GeorgeK]

I wonder if the ADs have a private forum on which they gloat about the sh*t they made buyers do to get a watch...

"I had this customer beg and spend and crawl and grovel for 2 years, while the watch was 20ft away in the safe"

[Jb1264]

I really think it’s not far off
With the recent interest rate rises & another increase almost a certainty
Demand for a £30k plus watches will decrease
Congrats on the OF Daytona BTW

[Palermo]

It is likely that "WoS Group" are allocated the 'standard' watches from Rolex, they then dish out the watches to their Retailers (WoS, Mappin & Webb, Goldsmiths, Mayors, Betteridge and branded Boutique stores) based on the WoS Group client database. I would expect none of these retailers (AD's) are really in control of what comes in and how it gets distributed.
I had to go through the 'we need to do a bio on you' routine to get a 'signature' piece I wanted, and consider myself lucky it came through. I would suspect this is a WoS Group requirement that all their retailers/varying Jewellery companies have to adhere to so that they can control what pieces go where - and that is likely to be based on the store profit and loss figures more than anything else.
Your contacts at your local retailers (AD's) are then pressed to secure more 'add-on' sales so that they can get more allocation. I have had a good relationship with the same person in my local AD for the past 7 or so years and have never been squeezed for jewellery sales until recently.
I'm not playing the game so now waiting to see what the future holds.....

[SamArj]

Originally Posted by wesm001

So you say it is categorically incorrect. Do you have any experience of this? It don't sound like it, it looks to be more of an opinion!

I'm only going by what I have been told by my AD so I have experience and as I said before I have no reason to nor believe him as I've never been lied to too before and have always been treated well.

Yes, I have direct experience of it at WOS as do my friends/family.

Do you honestly think that Rolex themselves have any interest in who a Daytona on OF is sold to? Can you imagine any manufacturer/brand micro managing their sales to that degree?

Look at it another way if you still don't believe me. Have you agreed to have your personal data shared with Rolex? Pretty sure the answer is no, in which case it would be illegal for WOS to share your details with Rolex.

So how exactly would WOS send Rolex your 'bio'?

Don't take this personally but Rolex has zero interest in your bio...or mine lol.

[matPORTS]

With the market coming off the boil due to the economic slow down, the various AD games and tactics are really coming home to roost now.

[LJubel328]

I’ve dealt with WOS. This is their common marketing they’ve recently employed to create the idea that you were the “chosen one” for a piece. It has the psychological effect of, “wow, they picked me out of all the people the could have called.” In 2021-2022 they moved most models to this strategy, even less desirable models.

Whether it is in fact rare, it creates the illusion nonetheless.

This being said, I have gotten some great pieces from WOS as long as I was consistently spending money each quarter. No more calls once I went without spend for 1-2 quarters.


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[EssexRolex95]

Hi all,

Still no update on my olive dial, wondered if anyone had seen or had any come through?

Starting to lose that little bit of excitement, as a result of feeling like it’s never happening.

[Space1970]

Originally Posted by EssexRolex95

Hi all,

Still no update on my olive dial, wondered if anyone had seen or had any come through?

Starting to lose that little bit of excitement, as a result of feeling like it’s never happening.

Is your AD Goldsmiths in Chelmsford?
Your username/location (and the member off staff recently leaving) made me assume it is

I’ve been waiting on the same watch from them for 16 months so you'd be a little ahead of me if all things were equal but I get the feeling they aren't!

[SRG89]

I'm a WOS customer - my SA is a great guy, really get on well with him. He looks after me on everything that is in his power to; he's got me a panda and a left hand GMT recently so no complaints on that front.
I've also purchased various PM pieces from him and built up quite a large spend history with him.
I've had my name put forward for various bio pieces to the area director (Meteorite GMT, Meteorite Daytona, Platinum Daytona, a couple of rare Day Dates) never once been chosen.

It may just be random and luck of the draw, we were at a Rolex Dinner a few months ago and someone on our table (who's SA is the same as mine) was allocated an OF Meteorite Daytona, by his own words he doesn't have a huge spend and was surprised to get it.

Yes its frustrating but I'm very lucky to get the pieces I have. I pretty much only focus on pieces he can control now and don't worry about the rest.

My advice is go grey!

[hgg43c]

18 months way to long to play this game - you obviously want and can afford the watch - best to buy it from a trusted grey dealer - enjoy the watch and avoid the next price increase