Prices slump by up to 50% for discontinued Rolex watches (Watchpro)

[dmash]

Originally Posted by HAL330

in 2018, I got 15% off a 116618LB Bluesy Gold Sub... I'm sure the Day Date would have been higher... I don't think we're going to see 15% off at an AD ever again however..

Yeah I agree with this. Value plummets or not, Rolex I think has REALLY tightened down on this. ADs don’t want to lose their status and they’re not going to discount with Rolex telling them not to.

[SubMillennial]

Originally Posted by dmash

Yeah I agree with this. Value plummets or not, Rolex I think has REALLY tightened down on this. ADs don’t want to lose their status and they’re not going to discount with Rolex telling them not to.

is it documented they wouldn't permit discounting? I thought the only rule was not selling above MSRP.

going to be a lot of watches collecting dust if greys are offering 20 to 30% discounts while ADs can't

[Anestheticsaregood]

Originally Posted by dmash

Yeah I agree with this. Value plummets or not, Rolex I think has REALLY tightened down on this. ADs don’t want to lose their status and they’re not going to discount with Rolex telling them not to.

I tried to get an LB gold sub in around 2018/2019 that was sitting in the case probably over a year. Stickers falling off. Lots of handling wear. I offered around 20% off wire for it and the AD owner said NO. Before all this madness east discounts were rare/ nonexistent from my experience.

[dmash]

Originally Posted by Anestheticsaregood

I tried to get an LB gold sub in around 2018/2019 that was sitting in the case probably over a year. Stickers falling off. Lots of handling wear. I offered around 20% off wire for it and the AD owner said NO. Before all this madness east discounts were rare/ nonexistent from my experience.

Depends on the AD and location.

[Doc Savage]

Originally Posted by dmash

Yeah I agree with this. Value plummets or not, Rolex I think has REALLY tightened down on this. ADs don’t want to lose their status and they’re not going to discount with Rolex telling them not to.

Originally Posted by SubMillennial

is it documented they wouldn't permit discounting? I thought the only rule was not selling above MSRP.

going to be a lot of watches collecting dust if greys are offering 20 to 30% discounts while ADs can't

I was at my AD late last week, and I was told Rolex has threatened loss of AD status if they discount. Of course, this just applies to retail customers.

And who knows what the future will bring. If we ever get to the place where display cases are full (and more inventory in the safe), ADs might be allowed to discount again.

[soicanbefree]

Originally Posted by Doc Savage

I was at my AD late last week, and I was told Rolex has threatened loss of AD status if they discount. Of course, this just applies to retail customers.

And who knows what the future will bring. If we ever get to the place where display cases are full (and more inventory in the safe), ADs might be allowed to discount again.

Ok.. no discounts then. But I'll expect them to give me a free gift... maybe some jewelry, diamonds or gold.

[dmash]

Originally Posted by Doc Savage

I was at my AD late last week, and I was told Rolex has threatened loss of AD status if they discount. Of course, this just applies to retail customers.

And who knows what the future will bring. If we ever get to the place where display cases are full (and more inventory in the safe), ADs might be allowed to discount again.

Correct. ADs are facing pressure like never before and we’ve seen an unprecedented amount of ADs lose their status. Discounts are 100% finished in my opinion. Promise of a second watch or discount on jewelry is all you’ll get if prices do all settle back down.

I actually like this though, maintains the value long term.

[dmash]

Originally Posted by SubMillennial

What was the expected discount pre-hype for a yellow gold day date? On the shelf vs custom order?

In the case so it’s sitting right there? 20% EASY, 25% doable.

[Shola]

Originally Posted by SubMillennial

What was the expected discount pre-hype for a yellow gold day date? On the shelf vs custom order?

A lot. 20% in the Bahamas and Las Vegas.

[Meltingicecube]

It's simple! If the secondary market is trading above MSRP, ADs would not discount but if grey market crashes and stays there for an extended period of time, ADs have no choice but to discount!

[Meltingicecube]

It's easy to tell your ADs not to discount when most of your watches are trading at twice MSRP! Tell them the same thing when watches are trading at 70% of MSRP and all of a sudden Rolex becomes a liability for ADs!

[amh]

Originally Posted by Meltingicecube

It's easy to tell your ADs not to discount when most of your watches are trading at twice MSRP! Tell them the same thing when watches are trading at 70% of MSRP and all of a sudden Rolex becomes a liability for ADs!

ADs may not discount directly but greys will. The AD-Grey 'relationship' will always exist.

[Fedpete]

DD40 olive now in the upper $50s


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[GoWarriors]

These Moda updates are great guys, thank you so much for posting them :)

[Fifteen]

I expect all of us (actual watch enthusiasts) to be able to pick up ANY model at the AD with little to no wait by early next year (perhaps with the exception of Daytona).

[beshannon]

Originally Posted by fifteen

i expect all of us (actual watch enthusiasts) to be able to pick up any model at the ad with little to no wait by early next year (perhaps with the exception of daytona).

qft

[gyang333]

Originally Posted by Fifteen

I expect all of us (actual watch enthusiasts) to be able to pick up ANY model at the AD with little to no wait by early next year (perhaps with the exception of Daytona).

Man, hope this is true lol.

[bluestreak]

Originally Posted by Fifteen

I expect all of us (actual watch enthusiasts) to be able to pick up ANY model at the AD with little to no wait by early next year (perhaps with the exception of Daytona).

Would be nice, but probably wishful thinking…

[FrogWatch]

Originally Posted by Fifteen

I expect all of us (actual watch enthusiasts) to be able to pick up ANY model at the AD with little to no wait by early next year (perhaps with the exception of Daytona).

I sure hope so but I think the AD’s attached to a jewelry store will keep the artificial scarcity going as long as they can. Their bottom lines have never been better by the misc. spend on jewelry to “qualify” for a watch. They aren’t going to give that up anytime soon. Rolexes will always sell. They will always be able to find a buyer. Won’t be any rush for them.


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[ronricks]

Guys - just want to say this thread has been informative and very constructive conversation about a litany of topics of the current market trends. Lets keep this going.

[whiskyrolex]

Moda update: Unworn Daytona panda sitting at 35k with no bites

[DJ4]

Originally Posted by whiskyrolex

Moda update: Unworn Daytona panda sitting at 35k with no bites

Wow…
U know about actual trade prices of AP RO 41 ST… ?
just curious…


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[eijiboy]

Originally Posted by whiskyrolex

Moda update: Unworn Daytona panda sitting at 35k with no bites

He just dropped it down to 34600 rn


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[eijiboy]

Originally Posted by whiskyrolex

Moda update: Unworn Daytona panda sitting at 35k with no bites

Wow! back in july it was 35k. 4 months later now its at 29k.

[HAL330]

I remember talk of a housing bubble in 2008... and now if you bought a house in 2008, at the top of the bubble, and held on to it, you either doubled or tripled your money today..

What goes up must come down, and what comes down always goes up...

ignore the laws of economics if you want, but for me.. I see now as a buying opportunity for Rolex watches.. if you think we'll get back to a time when you get 20% off from an AD, wait it out.... but if I were a betting man, I'd say inside of a year or two, you'll be wishing you paid that 10% above MSRP for that watch you've been wanting for a while.

I did my due diligence and felt buying now makes sense... maybe I'll be wrong, in which case I might lose 10-20% in value... who cares? I buy to wear, not to flip.

[huncho]

Originally Posted by HAL330

I remember talk of a housing bubble in 2008... and now if you bought a house in 2008, at the top of the bubble, and held on to it, you either doubled or tripled your money today..

What goes up must come down, and what comes down always goes up...

ignore the laws of economics if you want, but for me.. I see now as a buying opportunity for Rolex watches.. if you think we'll get back to a time when you get 20% off from an AD, wait it out.... but if I were a betting man, I'd say inside of a year or two, you'll be wishing you paid that 10% above MSRP for that watch you've been wanting for a while.

I did my due diligence and felt buying now makes sense... maybe I'll be wrong, in which case I might lose 10-20% in value... who cares? I buy to wear, not to flip.

people have been buying watches with the expectation that they lose money once you walk out the door for years. i don't personally see any reason to not buy near msrp or msrp+slight premium today if it's something you've wanted for a while. like you said, price can go down but there should be no shame for buying near msrp ...

i think the people waiting to buy the actual bottom with discounts like before 2017 might be waiting a long time (or forever). it's very similar to the stocks/crypto market. how many people were begging for bitcoin to drop to 30-40k one last time when it was near highs so they could buy it and then it drops to 17k and they were nowhere to be found because now they're waiting for 10k. they'll be buying back much higher lol

[enjoythemusic]

Originally Posted by HAL330

I remember talk of a housing bubble in 2008... and now if you bought a house in 2008, at the top of the bubble, and held on to it, you either doubled or tripled your money today.

Yes, but currency has devalued nearly 50% to 70%.

Yes, the next bubble should begin around 2033 and peak two years later. It's a feature, not a bug, of their system.

[NeoDough]

Originally Posted by enjoythemusic

Yes, but currency has devalued nearly 50% to 70%.

People consistently fail to grasp this concept when looking at historical prices. If your real, current dollar is worth 50% less, then a 100% nominal increase in an asset's value means you've broken even.

[flyingdoctor]

Totally agree. Also not everywhere saw such fantastic increases in house prices. Also your house may be worth more but so is the house you want to buy when you sell yours unless you move from, say, San Francisco to middle of nowhere USA.

And of course there is the lovely thing called property tax and maybe you needed a new roof, new siding, new boiler, wife wants a new kitchen... I see many people grinning on that one :-)

Yep, some people lucked out in the housing market, just the way did some did buying Rolex watches or bitcoin etc. Other people just bought watches to wear and enjoy them.

Originally Posted by NeoDough

People consistently fail to grasp this concept when looking at historical prices. If your real, current dollar is worth 50% less, then a 100% nominal increase in an asset's value means you've broken even.

[dmash]

Originally Posted by HAL330

I remember talk of a housing bubble in 2008... and now if you bought a house in 2008, at the top of the bubble, and held on to it, you either doubled or tripled your money today..

What goes up must come down, and what comes down always goes up...

ignore the laws of economics if you want, but for me.. I see now as a buying opportunity for Rolex watches.. if you think we'll get back to a time when you get 20% off from an AD, wait it out.... but if I were a betting man, I'd say inside of a year or two, you'll be wishing you paid that 10% above MSRP for that watch you've been wanting for a while.

I did my due diligence and felt buying now makes sense... maybe I'll be wrong, in which case I might lose 10-20% in value... who cares? I buy to wear, not to flip.

Current grey prices aren’t even at parity with MSRP + tax on a lot of models though. I don’t consider it a ‘buying opportunity’ until that point is reached.