Did Tudor Just Confirm a New Submariner

[904VT]

Not sure what else this could be. Even if not in name, it is the Tudor Sub in spirit. Interesting


https://www.instagram.com/p/ButlDtNDva4/

[Boothroyd]

It does look really thick in that photo. Time will tell.

[DramaTurtle]

Tudor is going to kill Rolex.

[Danny83]

Looks like it. I bet Rolex and Tudor will both release a new Sub

[Sandpit]

Originally Posted by Danny83

Looks like it. I bet Rolex and Tudor will both release a new Sub

I hope Rolex leave it alone for one more year. This was going to be my year for an 116610ln.

[904VT]

Originally Posted by Danny83

Looks like it. I bet Rolex and Tudor will both release a new Sub

Definitely a possibility imo. Especially, if they want to do a paired release again this year, like last year and the GMT Pepsi. If a new Rolex Sub comes out, wait list may top Sky Ds

[904VT]

Originally Posted by Sandpit

I hope Rolex leave it alone for one more year. This was going to be my year for an 116610ln.

Nothing wrong with the current and the 3135. Love mine and the 3135 is bullet proof and super accurate

[SPMN]

I really love the teasers. Tudor really understands instagram and how modern marketing works.

That being said, the rehaut looks really tall.

[Solo118]

Wow, certainly looks like a Sub. They definitely will knock it out of the park if they do it right.

[HogwldFLTR]

See the other thread on the subject too.

https://www.rolexforums.com/showthread.php?t=652383

[Sandpit]

Originally Posted by 904VT

Nothing wrong with the current and the 3135. Love mine and the 3135 is bullet proof and super accurate

Great photo! Looks amazing. Yeah I agree and I actually want the 3135 model. Even if a new one is released I think it’ll either be PM or two tone at least. And in any case, the existing model will probably be available for some time yet.

[GradyPhilpott]

I don't know if this helps, but here's s blow up.

[MP5]

Wow that looks like a real scalloped bezel not a black Bay type

[DocHolliday]

Wow this is exciting. It’s going to be another home run year for Tudor!


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[2nastie]

Year of the Sub? Seems to be the case. Last year was Year of the GMT with the Rolex BLRO, CHNR, etc. and the Tudor GMT.

I just have a small feeling Tudor will not call the new watch a "Submariner" this time around. They've been distancing themselves from Rolex and trying to be independent. Would be counter intuitive (per say) to jump back on the bandwagon (naming/branding wise) just to make a few more sales... but who knows...

[Brian Page]

Sure looks that way doesn't it...

[dba]

Originally Posted by DramaTurtle

Tudor is going to kill Rolex.

Not likely.

[dmash]

Originally Posted by 904VT

Definitely a possibility imo. Especially, if they want to do a paired release again this year, like last year and the GMT Pepsi. If a new Rolex Sub comes out, wait list may top Sky Ds

I highly, highly doubt this if it's just a minor revamping of the case and new movement. People aren't going to flip their 116610LNs in droves for such minuscule changes. Not to mention, the supply of Submariners FAR exceeds that of more 'specialty' pieces like SkyD.

Now if they do some limited red text stuff.....things could get crazy. I don't think they're going to take that away from Sea Dweller though.

[Michigan_State]

Anyone with Photoshop skills that can tweak the contrast/brightness?

[Paul_I]

A lot of excitement over an homage. If you want a sub buy a sub IMO.

[Chester01]

Originally Posted by DramaTurtle

Tudor is going to kill Rolex.

Rolex is going up to take out AP- let’s face as the original tool watch they can do it by limiting production and perhaps a bit more hand finishing, while Tudor takes Rolex old place.

[breitlings]

I'd really like Tudor to adapt some of the things Breitling has done, like chapter rings and AR coating, perhaps even some RM advancements such as the locking diver bezel.

I like that Rolex keeps classic designs, but I think Tudor should start focusing on the future. Update Rolex designs to incorporate advancements and test them, in the market as well as use.

[breitlings]

Originally Posted by Sandpit

I hope Rolex leave it alone for one more year. This was going to be my year for an 116610ln.

I think the new sub is just a matter of time, new movement, slimmer lugs, perhaps a color SS option.

[nikesupremedunk]

Might be Rolex’s way of saying good luck getting a Rolex Sub in the future, so might as well just buy a Tudor Sub.

I am curious though.

[Vamp]

Exactly what I said in the other threads! I knew it

[codester]

The dial looks black and blue to me kind of like the Deepsea JC.

[greentimgreen]

Someone shared this photo extract from their new year video a few months ago. If it looks anything like this I’ll have one in a heartbeat!


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[2nastie]

Originally Posted by Chester01

Rolex is going up to take out AP- let’s face as the original tool watch they can do it by limiting production and perhaps a bit more hand finishing, while Tudor takes Rolex old place.

Take out AP as in Audemars Piguet?

Rolex isn't playing or trying to be in the haute horology game. They are a mass market luxury watch manufacturer that aims to please the general watch market while upholding a particular standard.

With their marketing, PR, etc. they are certainly doing a great job of it.

In order for them to compete against any of the haute horlogy brands, they would need to re-shape themselves quiet a bit [i.e. introducing grand complications, improving finishing (all elements: case, movement, etc.) and eliminating a significant production number to further grow exclusivity which is generally associated with brands like Patek, AP, etc.]. It's like telling Rolex to reduce themselves to 10% of their current output. They "own" one of the largest market spaces right now... they won't sacrifice that just to join the cache of a different tier.

[Chester01]

Originally Posted by 2nastie

Take out AP as in Audemars Piguet?

Rolex isn't playing or trying to be in the haute horology game. They are a mass market luxury watch manufacturer that aims to please the general watch market while upholding a particular standard of luxury.

With their marketing, PR, etc. they are certainly doing a great job of it.

In order for them to compete against any of the haute horlogy brands, they would need to re-shape themselves quiet a bit (i.e. introducing grand complications and eliminating a significant production number to further grow exclusivity which is generally associated with guys like Patek, AP, etc.). It's like telling Rolex to reduce themselves to 10% of their current output. They "own" one of the largest market spaces and categories right now... they won't sacrifice that just to join the cache of a different tier.

I think they are taking aim at the so called “sport watches” that AP and PP puts out (royal oak and nautilus ) Let’s face it the only real sport AP and PP are intended for is for watching sports, while Rolex is for doing sports. While Rolex is mass marketed, their movements are tanks that can take punishment that PP and AP simply can’t. Let’s face it, we as a society have become less formal and more folks wear sport watches and Rolex knows that’s where the money is.

I mean let’s face it I am buy a royal oak and sure has nice hand finishing on the movement, but I have to take it off when I’m playing basketball, tennis, mountain biking where my sub and Daytona does all of those things...so for me, what am I paying for with a nautilus or royal oak.

The royal oak may have started the luxury sport watch movement, Rolex is going to finish it- and judging my the premiums on the gmt and Daytona already have.




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[997]

Exciting times